Wanting A Fancy Website With All The Bells And Whistles?
There are many pitfalls hard to see by those outside the website construction industry. Here are just three
This article only looks at three of many issues that need to be understood to avoid disappointment:
Look online at Site designers sales pitches promoting very positive and optimistic reasons for having them build you a flash website. Their sites can include software modules that can just about do anything. The only limiting factor is the cost and these costs can be horrendous for a sole trader, part-time trader or a hobbyist. Fancy flash e-commerce sites are not an option for everyone. Most people just need a small static site to confirm their legitimacy with other features added slowly and only if your site traffic is growing to justify the cost.
An example:
Google your planned interest, profession or trade you are building a website for and see how many other people are doing the same as you. The sites on the first second and third search engine pages will be doing well. How is your site, and can your site get there and stay there. If you have a huge turn over generating enough capital to invest into been noticed on those search pages yes these bright site designer companies are for you. However if your budget is restricted be careful, very careful as the costs could easily get out of hand to the tune of thousands and in some cases tens of thousands of dollars more than expected depending on the industry you are in with very ordinary results.
Site build and maintenance costs:
Site maintenance is an on going cost and sites that collect money (e-commerce)sites or use forms that collect user email addresses and site user comment input boxes are expensive to design build and maintain as the site software needs to be diligently kept up to date for security reasons which can be costly depending what is running on the site.
Legal Awareness:
Collecting personal information from users and users leaving comments on your site can lead to serious legal consequences and could prove to be extremely costly.
The search Engine Battle!!!
Getting noticed on the web gets harder every year as competition comes from websites uploaded by the millions. If you think paying a specialist to get you noticed in a meaningful way think again. How did Google get to be one of the biggest and wealthiest companies to ever exist? Maybe from every website owner paying them to clamber over the top of rivals to be at the top of search result? I'm sure there search engine and AI systems helped them on the way.
Conclusion:
The spiel about state of the art websites that will do everything sounds great and would probably work for you if the turnover and financial backing is in place to cover the cost of site maintenance, fresh content posted regularly and search engine optimisation attended on a very regular basis as the net mutates at an alarmingly fast rate.
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